Jaine M. Schmidt began her career as a business-to-business communications graphic designer. With excellent business acumen, she pursued an opportunity in the nonprofit sector with Lighthouse International. The nonprofit organization provides help, hope and resources to children and adults who have experienced, or are at risk for experiencing, vision loss. Their range of prevention, treatment, and empowerment services extends to an international demographic. In an effort to ensure productivity and independence amongst their members, Lighthouse International provides early intervention, youth and social services, assistive technology training, and vision rehabilitation. For members seeking career assistance, the organization extends opportunities in job placement, internships, pre-employment training, and job retention to ensure success. Lighthouse International also offers services, which aid members in performing everyday functions, such as programs, which make it easier for people with vision impairment to read text messages or books. Aiding people who are visually impaired for over 100 years, Lighthouse International continues to serve as a beacon of hope for those struggling daily with vision loss.
As Lighthouse’s director of creative services, Ms. Schmidt utilizes her strengths in marketing and graphic design to grow and strengthen the organization’s brand recognition as the leading resource in low vision. She is responsible for overseeing the entire panoply of printed, electronic and display materials for the external activities of Lighthouse International along with ensuring a consistent and relevant external presence of the organization through the website, social media, public relations and advertising campaigns. As director of creative services, she exercises overall executive responsibility for the design, development and production of all graphic materials, working closely with appropriate members of the management in all departments. A key element of the job is to insure that there is extreme consistency among imaging and messaging protocols, as well as quality control, in all Lighthouse materials.
Drawing on her educational background, which includes a Bachelor of Fine Art from The College of New Jersey, Ms. Schmidt has become an expert in nonprofit management. She has become proficient in building awareness and generating funding for Lighthouse International. Recognized as a leader in her field, she is often sought after for advice and collaboration. In the coming years, she plans assist Lighthouse in the expansion of programs and services dedicated to getting the latest technology to people with vision loss.
Ms. Schmidt is charitably involved with Crohn’s & Colitis Foundation of America, New York Cares, the National Hemophilia Foundation and the American Society for the Prevention of Cruelty to Animals. In her free time, she enjoys golfing as a hobby.
Lighthouse International is a leading resource in helping people of all ages overcome the challenges of vision loss through low vision care by expert eye doctors, rehabilitation services, early intervention and preschool and adolescent programs and social services.